240 Years | 1784 Founders Campaign

Being Americas oldest bank, and one of the oldest globally, 2024 marked the 240 year anniversary of our banks founding by Alexander Hamilton in 1784. I was the creative lead on the entire campaigns visual identity. Deliverables ranged from signature galas in 8 locations globally, a multitude of internal activations; from website to social to an employee-populated digital mosaic as the image of our 6 strategic locations. And on June 25th, to honor this event, we celebrated globally — from bell ringings and gong strikings around the world to building lightings across New York City's skyline. We had colleagues, government officials, and clients from across the industry join in for closing ceremonies hosted at the London Stock Exchange, Hong Kong Exchanges and Clearing, Börse Frankfurt, Euronext Paris and the NYSE. This is a taste of how it came to be.

Asset & Wealth Management Conference | Monaco 2024

Taking the creative lead on this high-profile annual conference—It was the day after our new logo was launched in conjunction with our 240th anniversary, being a premiere event—we had to show up. And we did. It ended up being one of the most talked about booths at the show. Proud of this design and execution.

BNY Private Gulfstream 500

I recently had the pleasure of being creative lead to brand our CEOs private jet - one of the more interesting and exciting, yet unorthodox projects I’ve been tasked with during my tenure.

BNY Anthem Video

Was part of a large scale anthem video moments after we released our new re-branded logo and tagline “Making Money Work For The World”. Was an absolute hit with the internal audience, proud to be apart of this.

Clothing | Accessories

I’ve tackled a wide spectrum of bespoke clothing and accessory design during my time here at BNY, few cool standout pieces here.