Creating a new path to participation, we refreshed the identity of AVON 39 and re-engineered the marketing of their 360 omni-channel multi-million dollar national campaign entailing digital and OOH. Working alongside the ECD I conceptualized the 39 logo with splatter effect, the black and white photo styles with pink to pop, helped ideate all campaign creative, story boards, edited interview and commercial videos, assisted in brand guide creation, and all OOH advertising.
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FIERCE IS FOREVER